You. Smart. Thing. are addressing the challenge of providing door-to-door journey planning. They position themselves as experts in visitor-centric destination management.

Their “Travel Assistant” software guides people to venues and events ‘the smart way’, improving bookings, customer experience, and repeat visits whilst minimising the overhead of managing travel-based queries.

Building on the ‘Travel Assistant’ service, You.Smart.Thing’s MVP was developed to help Transport for Wales Rail customers make door-to-door journeys by combining their journey preferences, bespoke routings, multi-modal transport data, real-time updates, and by providing customers a personalised rail-optimised journey plan.